Search Engine Optimization (SEO) is analogous to going “organic”. What this means is that instead of paying upfront for results, you, or the Toronto SEO Company you hire, are putting in the necessary time and research and letting the results occur naturally. A large majority of people are afraid of using SEO techniques, usually because of the amount of time it requires in order to become proficient at it. However, this common belief may in fact be advantageous to you as a company, since it gives you an opportunity to have more control by giving you that competitive edge. The two main types of SEO are on-page optimization and off-page optimization, and both are critical if you want to succeed using SEO strategies. Some examples of SEO techniques are incoming links to your website, social bookmarking, and social media. In general, SEO techniques provide your online business with long-term results, as they help you naturally rank highly on Search Engine Results Pages (SERPs). This positions you as an expert in your industry, since your website is one of the first to come up on the list of search results, making it more likely that users will visit your site versus another company’s site.
What Exactly is SEO?
SEO stands for Search Engine Optimization, and is the process of naturally increasing a website’s searchability and visibility in popular search engines, such as Google, Bing, or Yahoo. For example, every time you type in a query into a search engine, the search engine produces a variety of websites for you that are based on the relevancy to your search query. These websites are usually ranked in order of relevancy, with the most relevant and authoritative websites (meaning the ones that best match your search terms) nearer the top of the SERPs. SEO is free (unless you hire a firm who specialize in SEO to implement these techniques for you), and provides your website with organic search results. Both on-page optimization and off-page optimization techniques are implemented in SEO, in order to increase a website’s overall organic (non-paid), relevant traffic.
How SEO Works:
Most companies with websites want their site near the top of the SERPs, or at least on page one, and that is what good SEO aims to do. Typically, the websites that are ranked highly by search engines appear near the top of page one, making users more likely to visit that website and subsequently stay on that site longer due to its relevancy to their search terms. The most popular search engines, such as Google, Bing, or Yahoo, use search engine crawlers to visit pages and index them accordingly. That is why it is so important to have good on-page and off-page optimization – so the search engine crawler can easily identify what your website is all about and index it appropriately, making it easier overall for users to find what they’re looking for. Good SEO includes things like researching keywords or key phrases to find out which ones generate the most traffic, link-building, social bookmarking, and engaging in social media platforms such as Twitter and Facebook. These are just a few of the ways SEO works, however, and there are many other things to be aware of when you’re practicing good SEO strategies, such as proper on-page optimization techniques. Some important on-page optimization techniques include frequently updating your site’s content (to keep the search engine crawlers coming back to your site and indexing it accordingly), targeting the appropriate and relevant keywords within your site’s content (and also within the images and title tags on your site), and getting quality backlinks to your website. Many businesses implement a company blog on their website in order to advance their SEO and increase their site’s visibility and authority on search engines. All of these strategies, and many more, will help to boost your search engine ranking and subsequently increase your SEO.
Why Does My Company’s Website Need SEO? SEO as an Internet Marketing Tool:
Figuring out SEO techniques and strategies takes a great deal of patience and time. There is a lot of trial and error when it comes to SEO, which is why many companies are turning to professional SEO firms to do the work for them. Since SEO is a great internet marketing tool (when done correctly), it has the potential to greatly benefit your online business. Through the process of learning how search engines work and what keywords or key phrases users are searching for, SEO techniques help to target the appropriate and most relevant audience in relation to your website’s content, which will hopefully give your site greater visibility and a high Return on Investment (ROI). It is therefore very important to have good SEO, since search engines are one of the best methods of navigation that nearly all Internet users make use of. If your site cannot be found by the search engines (or is not ranked highly) due to poor SEO, you are missing out on this golden opportunity to reach your target audience and provide them with what they are searching for. Through the proper targeting of visitors to your website, you will not only notice an increase in your site’s traffic, but also greater overall visibility, publicity, and revenue. For these reasons alone, many companies are turning to implementing SEO techniques themselves or through hiring professionals in order to boost their site’s rankings. While the time investment to learn good SEO techniques is large, the potential ROI once the proper SEO techniques are in place is unparalleled. Even if your business decides to hire a firm to implement SEO strategies to your company’s website, the ROI is still exceptional. Although you will initially have to pay out of pocket for these services, once they are in place, they will continue to work for you. As Internet marketing increasingly becomes more and more competitive, company websites with good SEO will always have the upper hand when it comes to search engine rankings and relevant visitors to their websites.
Overall, Search Engine Optimization (SEO) is a popular route which many businesses are taking in order to increase their overall search engine rankings and number of visitors to their website. While the implementation of good SEO techniques can be costly (either timely or financially), the ROI is remarkably high. If you need some assistance with optimizing your company’s website, do not hesitate to contact us today for a free consultation!