We’ve all heard about Facebook, Twitter, Google+ and Linkedin. Nothing new here. However, did you know each network offers totally different experiences and audiences? Actually none are the same and each requires a different approach. The feeling for many businesses is that they should go to Facebook because it has 800+ million users or “I don’t get Twitter”…. Those remarks are fair enough but in reality, it’s best to put your effort to the network that will drive you the desired results that’s part of your social media marketing plan.
Here are some distinguishable differences between the networks in hopes that this will allow your business to analyze and gauge properly:
This is the current elephant in the room. People are on FB for the main reason that it’s a place to hang out and socialize on. It’s for friends, family members, and personal relationships such as dating or to simply waste time and creep people’s profiles. People are not here to buy things naturally and will do whatever it takes to ignore your information if it’s not fun for them.
Twitter is for quick and constant information. It’s actually quite amazing and interesting how much information you can quickly consume here. It’s great for keeping in touch with what’s going on in your industry, your customers company or industry, and to engage with potential people or brands that you would otherwise not have the chance to do so before hand. Twitter allows you, in a way, to be a celebrity when before you didn’t receive as much exposure or credibility from other networks.
The professional network, Linkedin, is specifically for professional purposes ONLY. It’s to network with likeminded individuals, hire staff, prospect new clients, help position yourself as an expert, build your recommendations and gain credibility. It is NOT to share anything personal, who your friends are or what your interests are outside of your professional life. So keep it clean.
G+ hasn’t been fully adopted in the social realm just yet, although many companies have been doing a great job, but it has made significant progress in its user base and engagement. Right now, for most companies, it doesn’t make sense to tackle G+ unless you have the time, resources and a plan in place. However, do not discount G+ because if you’re not on it already then you will be one day soon. The important take away from this article is if your business is on G+ then make sure the content you’re sharing with your audience is valuably unique, relevant and it’s not shared across other social networks such as the above.
This is just some quick information about the 4 big social networks out there that have been buzzing all year long. We advise any business owner or marketing director to take this information, understand it, and then go out for themselves and learn what works for their business. There is no quick or easy way to do this. It’s all about investing the time and learning as you go. Of course Innate Media Group can always help your business’s online marketing initiatives on how you can better focus your social media channels and content. Contact us for a free consultation.