When it comes to generating quality content for your business, sometimes even posting new content to your company’s website
regularly isn’t enough on its own to increase your site’s search engine ranking. This is where social bookmarking comes in. What is social bookmarking, you ask? While this term may sound unfamiliar, millions of people every day utilize this valuable tool for both personal and Search Engine Optimization (SEO) purposes. Chances are, even if you don’t know the term “social bookmarking”, you’ve recently participated in one of the following social websites in some form: Facebook, Twitter, Digg, Reddit and StumbleUpon, to name a few. Over the past few years, the popularity of these sites has skyrocketed, as millions of viewers visit them daily in order to retrieve the latest and most up-to-date information about the stuff they’re interested in. But how can participating on these social websites benefit your business? Think about it this way: you’ve already got free and unlimited access to these popular social websites that draw in millions of people each day, so now all you have to do is optimize your company website’s content (i.e. optimize your targeted keywords) so that your site is one of the first to come up when a user visits one of these social bookmarking websites and enters a search query. The more relevant you make your site’s content by implementing common SEO techniques; the more likely your company’s website is to be indexed faster and ranked accordingly by search engines. This ultimately means that your company’s website (and the content within it) will have more relevant traffic driven to it. Social bookmarking has become one of the easiest ways to share information, obtain quality feedback from users who are interested in your business’ industry, and ultimately to maximize the traffic to your company’s website. Not convinced yet? Here are just some of the advantages of social websites that can benefit your business:
High Return on Investment (ROI):
By taking advantage of social bookmarking sites, such as Twitter, Reddit, and StumbleUpon, your business is engaging in one of 
the best types of social marketing at no financial expense to your company. Many big companies will pay large sums of money for online marketing campaigns. So for a small business, when you post your company’s rich content to a social bookmarking site, you are automatically increasing your website’s visibility and online presence, while simultaneously expanding your company’s reach to a larger, global audience. Therefore, it is advantageous to utilize social bookmarking sites, since they allow you to post content for free, minimizing your financial investment, and thereby lessening your overall risk. As a result, social bookmarking is one of the easiest and most cost-effective means of marketing your business since you are receiving high-quality publicity free of charge.
Increases Your Website’s Visibility and Popularity:
If you already have a company website, blog, or other interesting content in place, you can bookmark it on one (or several) of the many social bookmarking websites. Doing so will not only attract more visitors to your company’s website, but will also increase your site’s visibility and popularity on the web. How? Frequent visitors of these social bookmarking sites will be able to find your posted content more easily, since your targeted keywords and content will be more relevant and better match their search terms. 
In addition, the more often you post your company’s fresh, unique content to these social bookmarking sites, the more returning visitors and subscribers you will have to your posts, and ultimately to your company’s website. Users will return to your website because they will want to read the latest and most up-to-date information regarding your industry. Thus, social bookmarking enables the rapid spread of information, which leads to more relevant traffic to your company’s website, and an overall increase in your site’s visibility and popularity. Another tip would be to get your employees involved in social bookmarking as well. This means that each of your employees could set up accounts on several social bookmarking sites and share your company’s content. Doing so will greatly increase the number of shares or re-posts of your company’s content on the Internet, which ultimately expands your reach and increases your online presence.
Quicker Information Sharing Directed at Your Target Audience:
It’s true. By submitting your company’s blog, webpage, or other interesting content to a popular social bookmarking site, you will be participating in one of the quickest means of online information sharing that is directed at your target audience. Through the proper utilization of keywords in the content that you post to these sites, your content will be indexed by search engines more frequently. This quick indexing using targeted keywords means that your website will likely have more (targeted) traffic driven to it. Another benefit of posting your company’s content to social bookmarking sites is that it enables readers to engage with you by commenting on your blogs and conveniently sharing them instantaneously, with just the click of a mouse!
Increases SEO by Creating Backlinks to Your Company’s Website:
Social bookmarking is a valuable SEO tool because it attracts search engines and their bots that crawl these sites and index them accordingly. By submitting your company’s content to a variety of popular social bookmarking sites, you are instantly creating quality backlinks tha
t directly point back to your company’s website. Remember, most of the popular social bookmarking sites already have high authority that search engines deem valuable. This means that when you post your company’s content to one of these sites, you are not only increasing your chances of better indexing by search engines, but you are also allowing users to re-post and share your posted information, which ultimately means even more backlinks to your company’s website. This is yet another reason why posting your company’s content on social bookmarking sites is beneficial to your business. It is an inexpensive way to optimize your company’s website for search engines and to maximize your site’s popularity overall.
Anyone Can Do It:
While posting your company’s content to a variety of social bookmarking sites can be time-consuming, it is a fairly straightforward process, and therefore anyone with half-decent Internet skills is able to do it. Unlike other SEO techniques, social bookmarking does not require you to have advanced technical capabilities or knowledge of different coding languages. Most of the time, it’s as simple as the click of a button!
As you can see, social bookmarking can be highly advantageous for a company’s website. With the ever-increasing growth and popularity of social bookmarking sites, you can quite easily expand your company’s online presence by taking advantage of this free, yet powerful online promotional tool. By taking the time to visit some of the most popular social bookmarking sites (i.e. Facebook, Twitter, Digg, Reddit, StumbleUpon, etc.), and submitting your company’s rich and interesting content, you are quickly and easily expanding your company’s reach, sharing information with your target audience, increasing your website’s visibility, and boosting its SEO. Through the successful combination of content generation and social bookmarking, your company’s website will inevitably notice a drastic increase in relevant traffic.
For more information on social bookmarking, contact Innate Media Group for a free consultation!
