Did you know that there are approximately 400 million searches on Google each day by people who are looking for a local product or service? With today’s advanced technology, people are searching on not only their computers, but also on their tablets and smart phones – some of which include a Google Maps app as [...]
Believe it or not, there is a certain art and science to selecting and hiring a good Pay Per Click (PPC) manger for your online advertising campaign. Whether it be an individual or a professional PPC management agency you hire, there are several things you should be aware of when making the decision to employ [...]
A frequently asked question that companies with websites often pose is: “Should I invest in SEO or PPC?” or “Which is better?” There exists a plethora of information online about both Pay Per Click (PPC) campaigns as well as Search Engine Optimization (SEO) techniques; however, it can be difficult to select which strategy to invest [...]
What is PPC? When conducting a search in Google, for instance, your search engine results pages (SERPs) will have a variety of listings according to the relevancy of the key term you searched. The websites that are listed directly below your search terms, aligned to the left hand side of the page, are what we [...]
We’ve all heard about Facebook, Twitter, Google+ and Linkedin. Nothing new here. However, did you know each network offers totally different experiences and audiences? Actually none are the same and each requires a different approach. The feeling for many businesses is that they should go to Facebook because it has 800+ million users or “I [...]
Social bookmarking is a term we are hearing more and more of nowadays. But what exactly is it? In a nutshell, social bookmarking is sharing your website’s content on popular social bookmarking sites, such as Facebook, Twitter, StumbleUpon, or Digg. By posting your company’s content on one of these social platforms, you are increasing your [...]
Search Engine Optimization (SEO) is analogous to going “organic”. What this means is that instead of paying upfront for results, you, or the Toronto SEO Company you hire, are putting in the necessary time and research and letting the results occur naturally. A large majority of people are afraid of using SEO techniques, usually because [...]
When it comes to generating quality content for your business, sometimes even posting new content to your company’s website regularly isn’t enough on its own to increase your site’s search engine ranking. This is where social bookmarking comes in. What is social bookmarking, you ask? While this term may sound unfamiliar, millions of people every [...]
For many business owners it’s hard to keep up with the demand of existing and new social networks. This is especially true when each network offers different features, functionality, constant upgrades to their system and audience bases. The process is overwhelming for many small business owners and seems to become a never ending game of [...]
Google Canada hosted the Get Your Business Online Event on Tuesday, March 29th, 2011 at the Distillery District in The Fermenting Cellar which was actually the very first Dragon’s Den set as Kevin O’Leary told guests. Chris O’Neill, Managing Director of Google Canada was O’Leary’s first guest to approach the stage. O’Neill stated that “there [...]
