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Digital Marketing Performance Metrics Every Business Should Implement

Category: Content Marketing,Email Marketing,Key Performance Indicators,Pay Per Click (PPC),Performance Metrics,Search Engine Optimization,Social Media Marketing
key performance indicators_KPIs

We live in a world of “must-haves”. Apps, cars, phones, tablets, shoes, bags, abs, calves – the list of what we aspire to is mountainous, tall enough to leave our craning necks sore and stiff. It’s ironic for us marketers and entrepreneurs, since we’re part of the machine that fuels the desire to make one’sRead More

key performance indicators_KPIs

Urban Legends: Dispelling the Myths Around Content Marketing

Category: Optimization

Every so often, a “movement” or change takes place and it turns into a hot news topic. New technology, political uprisings and social trends often fit in this category. Advertising lingers at the centre of such changes. While hundreds of industries crumble before our eyes, the marketing industry manages to stay intact but metamorphosizes atRead More