Why Content Diversity is More Important than Just Keywords

When you speak to customers, they speak back - a digital marketing “thumbs up”

Philosophers, life coaches, and the eldest members of your family will agree that there’s more to life than “material” gains. Fancy cars parked on driveways leading up to a five-bedroom home with arches and interlocked brick patterns satisfy the ego, but leave the heart unfulfilled. In today’s digital space, there are many companies who still […]

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Culture Clash: Why Businesses Should Lurk Before Joining Online Conversations

Why Businesses Should Lurk Before Joining Online Conversations

It used to be that people with niche hobbies or interests were a rare sort. These people were passionate about miniature wargaming, Japanese art, pen and paper gaming, or European cheeses. If one of these people were to live in a place far away from the source of these hobbies, they were often out of […]

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Psych 101:Triggering a “Feel-Good” Response with Content Marketing

Is your content drawing customers in

Some things just make us feel good when we look at them. Sometimes these ‘feel good’ pieces of content are visual: a striking combination of colours, or a pattern to the way content is arranged that tickles our brain in a pleasing way. Anyone who’s ever thumbed through a gorgeous coffee table book can testify […]

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Crowdfunding: 3 Ways to “Kickstart” Your Big Idea into the Limelight

Kontera-Online-Scams

As recently as five or ten years ago, creating content and running your own business meant you were beholden to a pyramid of power. Creators, designers, writers, artists, and creative professionals sat at the bottom of this pyramid, where they’d struggle to earn the notice of agents. Agents acted as the middle tier, screening creative […]

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You Can Lead a Customer to Content, But You Can’t Make Them Click

Content Marketing Cycle

If you ever wanted to irritate (but not infuriate) a person, simply adopt a practice that has gone out of style or become obsolete due to technology. If a person asks you to follow-up with them, don’t send an email when you can send a handwritten letter. It will only take an extra day or […]

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Email Marketing: Enticing Your Customers with the Right Message

Successful email marketing focuses on relationships, not sales

Imagine that you have just crashed your best friend’s car. You rear-ended someone and smashed the front bumper. Sure, you might be completely fine as well the person you hit, but your mind races at 100 Km/h. When you pick up your phone to call your friend about what happened, your hand shakes and your […]

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Risk vs. Reward: Creating Viral Content For Your Business

july31-twosidesofthedigitalcoin

If you look at the most popular content online, there are a few patterns. For one, people love posting pictures of kittens and puppies. People also enjoy comics, jokes, and other comedic content. A third popular trend is the heated debate and discourse that some people engage in. It doesn’t seem to matter what the […]

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The “How To” of Marketing Your Business on Reddit

0hvPF

Businesses are becoming more adept at using online spaces every day. When the Internet was in its infancy, companies would largely advertise by using banner ads. This one-sided form of advertising relied exclusively on being visually interesting enough that users would want to click. This method of marketing was incredibly “hit or miss”. Even a […]

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The Consequences of Faking Advocacy in Social Media Marketing

egg on your face

Marketing used to hang off the peripherals of modern life; always in view, but not intrusive. You’d flip through a magazine and see an ad for a clothing brand, or a bus would drive by with a poster for the newest action flick on the side. A commercial on TV would inform you that 9 […]

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How to Optimize Your Company’s Google Places Account

google places optimization

Did you know that there are approximately 400 million searches on Google each day by people who are looking for a local product or service? With today’s advanced technology, people are searching on not only their computers, but also on their tablets and smart phones – some of which include a Google Maps app as […]

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The Art and Science of Hiring a Good PPC Manager or Agency

PPC Management_What to Look for When Hiring a PPC Manager

Believe it or not, there is a certain art and science to selecting and hiring a good Pay Per Click (PPC) manger for your online advertising campaign. Whether it be an individual or a professional PPC management agency you hire, there are several things you should be aware of when making the decision to employ […]

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SEO vs. PPC – What Should Your Business Invest In?

SEO vs. PPC - PROS and CONS

A frequently asked question that companies with websites often pose is: “Should I invest in SEO or PPC?” or “Which is better?” There exists a plethora of information online about both Pay Per Click (PPC) campaigns as well as Search Engine Optimization (SEO) techniques; however, it can be difficult to select which strategy to invest […]

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What Is PPC?

PPC Bidding

What is PPC? When conducting a search in Google, for instance, your search engine results pages (SERPs) will have a variety of listings according to the relevancy of the key term you searched. The websites that are listed directly below your search terms, aligned to the left hand side of the page, are what we […]

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How Does Your Business Decide: Facebook, Twitter, Google+ or Linkedin!?

Facebook, Twitter, Google+ or Linkedin

We’ve all heard about Facebook, Twitter, Google+ and Linkedin. Nothing new here. However, did you know each network offers totally different experiences and audiences? Actually none are the same and each requires a different approach. The feeling for many businesses is that they should go to Facebook because it has 800+ million users or “I […]

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The Do’s and Don’ts of Social Bookmarking

social bookmarking_post content to popular social bookmarking sites

Social bookmarking is a term we are hearing more and more of nowadays. But what exactly is it? In a nutshell, social bookmarking is sharing your website’s content on popular social bookmarking sites, such as Facebook, Twitter, StumbleUpon, or Digg. By posting your company’s content on one of these social platforms, you are increasing your […]

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What is SEO?

What is SEO_Search Engines & SEO

Search Engine Optimization (SEO) is analogous to going “organic”. What this means is that instead of paying upfront for results, you, or the Toronto SEO Company you hire, are putting in the necessary time and research and letting the results occur naturally. A large majority of people are afraid of using SEO techniques, usually because […]

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Advantages of Social Bookmarking Sites For Business

social-bookmarking-sites

When it comes to generating quality content for your business, sometimes even posting new content to your company’s website regularly isn’t enough on its own to increase your site’s search engine ranking. This is where social bookmarking comes in. What is social bookmarking, you ask? While this term may sound unfamiliar, millions of people every […]

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What Social Networks Are Right For Your Business?

For many business owners it’s hard to keep up with the demand of existing and new social networks. This is especially true when each network offers different features, functionality, constant upgrades to their system and audience bases. The process is overwhelming for many small business owners and seems to become a never ending game of […]

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Get Your Business Online Event

Canada Get Your Business Online

Google Canada hosted the Get Your Business Online Event on Tuesday, March 29th, 2011 at the Distillery District in The Fermenting Cellar which was actually the very first Dragon’s Den set as Kevin O’Leary told guests. Chris O’Neill, Managing Director of Google Canada was O’Leary’s first guest to approach the stage. O’Neill stated that “there […]

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Innate Media Group Travels to London, UK

Take-off to our Arrival.. Leaving Toronto to London, UK was all but boring! With our business cards intact, some books, and 2 suitcases that just met the weight requirements, we are ready to take-off! This is Innate Media Group’s first trip to an Affiliate Conference in the Online Casino Industry, and I must say, this […]

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