The 3 Tiers of Content Production (And Why They Matter)

The pyramid of content production is important to understand

“All you do is take, take, take – you never give!” This is a common complaint in many interpersonal conflicts. Let’s be honest: No one likes someone who is greedy and never contributes. Maybe you had a friend who would always show up to your BBQs and parties and drink and eat to their heart’s […]

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Lead the Way: 5 Web Design Tips That Increase User Engagement

When it comes to web design, you need to lead the way for your users

“Turn left in fourteen kilometers.” Most people who own a car are familiar with the guiding voice of a GPS unit. If you purchased one of the earlier designs, you may have noticed that there was a voice that would say “Recalculating…” every time you missed a direction. Even though this was meant to be […]

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Urban Legends: Dispelling the Myths Around Content Marketing

It’s sorta true, but it does little without good distribution

Every so often, a “movement” or change takes place and it turns into a hot news topic. New technology, political uprisings and social trends often fit in this category. Advertising lingers at the centre of such changes. While hundreds of industries crumble before our eyes, the marketing industry manages to stay intact but metamorphosizes at […]

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On the Button: How to Choose the Right Calls-to-Action

CTA Button

Will you take a vacation this summer? If so, imagine this. You’re in a foreign city, perhaps one in Europe or South America, and you stumble upon an unfamiliar yet interesting district. It’s not part of your planned path. There’s a market with colourful food and fashions on one side, and on the other side, […]

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Why There’s No Finish Line in Digital Marketing

when it comes to digital marketing there are no finish lines

Have you ever played a game like checkers, connect four, or tic tac toe? If so, you’re familiar with the concept of a “victory condition”. A victory condition is the goal you must achieve to win the game. To achieve victory in tic tac toe, you must get three X’s or O’s in a row. […]

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Follow the Leader: How Small Businesses Can Effectively Manage Social Media

Follow the Leader: How Small Businesses Can Effectively Manage Social Media

Let’s face it – managing a social media account is hard. There’s an overload of advice and tips on what to do and how to do it. Don’t you feel lost at times? Doesn’t all this talk about “social” feel like a gigantic form of peer pressure?  It’s like that cliff your parents told you […]

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Does Your Social Media Presence Align With Your Customers’ Expectations?

Does an inconsistent approach to marketing make your brand seem ‘two-faced’?

We prefer consistency and honesty across the board from the people in our lives. The term ‘two-faced’ is an insult for a reason; someone who wears a mask and puts on a show to fit in with different groups of people triggers a deep uncomfortableness from within us. We cannot trust that person or accept […]

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Why Content Diversity is More Important than Just Keywords

When you speak to customers, they speak back - a digital marketing “thumbs up”

Philosophers, life coaches, and the eldest members of your family will agree that there’s more to life than “material” gains. Fancy cars parked on driveways leading up to a five-bedroom home with arches and interlocked brick patterns satisfy the ego, but leave the heart unfulfilled. In today’s digital space, there are many companies who still […]

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Culture Clash: Why Businesses Should Lurk Before Joining Online Conversations

Why Businesses Should Lurk Before Joining Online Conversations

It used to be that people with niche hobbies or interests were a rare sort. These people were passionate about miniature wargaming, Japanese art, pen and paper gaming, or European cheeses. If one of these people were to live in a place far away from the source of these hobbies, they were often out of […]

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Psych 101:Triggering a “Feel-Good” Response with Content Marketing

Is your content drawing customers in

Some things just make us feel good when we look at them. Sometimes these ‘feel good’ pieces of content are visual: a striking combination of colours, or a pattern to the way content is arranged that tickles our brain in a pleasing way. Anyone who’s ever thumbed through a gorgeous coffee table book can testify […]

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Crowdfunding: 3 Ways to “Kickstart” Your Big Idea into the Limelight

Kontera-Online-Scams

As recently as five or ten years ago, creating content and running your own business meant you were beholden to a pyramid of power. Creators, designers, writers, artists, and creative professionals sat at the bottom of this pyramid, where they’d struggle to earn the notice of agents. Agents acted as the middle tier, screening creative […]

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You Can Lead a Customer to Content, But You Can’t Make Them Click

Content Marketing Cycle

If you ever wanted to irritate (but not infuriate) a person, simply adopt a practice that has gone out of style or become obsolete due to technology. If a person asks you to follow-up with them, don’t send an email when you can send a handwritten letter. It will only take an extra day or […]

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Email Marketing: Enticing Your Customers with the Right Message

Successful email marketing focuses on relationships, not sales

Imagine that you have just crashed your best friend’s car. You rear-ended someone and smashed the front bumper. Sure, you might be completely fine as well the person you hit, but your mind races at 100 Km/h. When you pick up your phone to call your friend about what happened, your hand shakes and your […]

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Risk vs. Reward: Creating Viral Content For Your Business

july31-twosidesofthedigitalcoin

If you look at the most popular content online, there are a few patterns. For one, people love posting pictures of kittens and puppies. People also enjoy comics, jokes, and other comedic content. A third popular trend is the heated debate and discourse that some people engage in. It doesn’t seem to matter what the […]

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The “How To” of Marketing Your Business on Reddit

0hvPF

Businesses are becoming more adept at using online spaces every day. When the Internet was in its infancy, companies would largely advertise by using banner ads. This one-sided form of advertising relied exclusively on being visually interesting enough that users would want to click. This method of marketing was incredibly “hit or miss”. Even a […]

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The Consequences of Faking Advocacy in Social Media Marketing

egg on your face

Marketing used to hang off the peripherals of modern life; always in view, but not intrusive. You’d flip through a magazine and see an ad for a clothing brand, or a bus would drive by with a poster for the newest action flick on the side. A commercial on TV would inform you that 9 […]

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How to Optimize Your Company’s Google Places Account

google places optimization

Did you know that there are approximately 400 million searches on Google each day by people who are looking for a local product or service? With today’s advanced technology, people are searching on not only their computers, but also on their tablets and smart phones – some of which include a Google Maps app as […]

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The Art and Science of Hiring a Good PPC Manager or Agency

PPC Management_What to Look for When Hiring a PPC Manager

Believe it or not, there is a certain art and science to selecting and hiring a good Pay Per Click (PPC) manger for your online advertising campaign. Whether it be an individual or a professional PPC management agency you hire, there are several things you should be aware of when making the decision to employ […]

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SEO vs. PPC – What Should Your Business Invest In?

SEO vs. PPC - PROS and CONS

A frequently asked question that companies with websites often pose is: “Should I invest in SEO or PPC?” or “Which is better?” There exists a plethora of information online about both Pay Per Click (PPC) campaigns as well as Search Engine Optimization (SEO) techniques; however, it can be difficult to select which strategy to invest […]

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What Is PPC?

PPC Bidding

What is PPC? When conducting a search in Google, for instance, your search engine results pages (SERPs) will have a variety of listings according to the relevancy of the key term you searched. The websites that are listed directly below your search terms, aligned to the left hand side of the page, are what we […]

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