Featured Project
S.E Telecommunications
About:
SE Telecommunications Ltd is an authorized Avaya business partner servicing the GTA installing business telephone systems for over 12 years with offices in Toronto, Calgary, British Columbia & Montreal.

"One Call We Fix It All."


Industry:
Telecommunications

Project Introduction:
SE Telecom needed a full service company to provide value added services and achieve a higher ROI.

Problem:
The client had an old and outdated website that was diluted with keywords but still generated good organic traffic. Secondly their brand was outdated and needed a facelift.

SE Telecom was concerned with their existing keyword rankings along with having the site appearance very professional and clean looking. The client required to update add pages, content and images easily,
had to have complete control over every aspect of their site and it had to be fast loading, user friendly, very dynamic, search engine friendly and hosted on a secure server.

Finally their brand was of most important for it to go on their vehicles, business cards, office signs, printed materials and marketing collaterals.

Technology:
Front end: Adobe Photoshop, Flash and xHTML/DHTML with CSS
Back end: Java Script/AJAX, XML, PHP, MySQL, Linux

Solution:
Innate Media Group created a high impact brand and website design, that was developed with a custom dynamic content management
system (CMS) to easily manage pages, navigation links, images, meta data and advertising landing pages. A full Search Engine Optimization strategy was created to compete with new keywords and generate new business. However we also had to do SEO migration to ensure that the Search Engines did not penalize the new website and all existing rankings were not affected.

Our approach:
We designed and developed their brand, website and Internet marketing strategy.

Result/Benefits:
The client has received hundreds of comments on the look of the new brand and website along with how easy it is to navigation. Consumers
are now using the website more and contacting the client for their services. With our monthly Internet Marketing services we have got our client on page one of Google for the following keywords:

*business phone systems
*office phone system
*phone systems
*business voip solutions
*phone system reviews
*avaya telephone
*nortel Technical Tips
*avaya Call Recording
*business phones
*Standalone Call Recorders
*voip Conference Telephones
*wired Headset Systems
*nortel Digital Phone Systems

The client has seen increase in traffic and requests through the website, which bottom line is ROI.

Duration:
We have been working with SE Telecom since 2009.