Innate Media Group
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Featured Project
ToughRoof
About:
The ToughRoof flat roofing system was designed by the Sheridan family in Toronto, Ontario, Canada. Four generations of flat roofing in Canada has taught the family what works in flat roofing and what doesn’t. After seeing massive failures from all of the new flat roofing systems, the ToughRoof commercial flat roof system was born.
Industry:
Commercial Roofing
Introduction:
Innate Media Group was approached by ToughRoof to inject new life into their online brand by designing and developing an eye-catching and clear website that explained the revolutionary roofing system. Also, they required an aggressive Internet marketing campaign to ensure they were at the top of all the search engines for their desired keyword terms.
Problem:
ToughRoof.com had a successful business that was working with an outdated and stale-looking website. Their previous online presence didn’t project the true messaging and strong brand that had become associated to the ToughRoof system. What was most important was creating a distinguished look and feel that separated them from their competition.
Technology:
Front end: Adobe Photoshop, xHTML, CSS, Flash
Back end: PHP, MySQL, Wordpress
Solution:
Innate Media Group designed a strong online brand that was synonyms with ToughRoof’s superior service. The website design was clean and visually appealing and laid out all of the content in a user-friendly manner. IMG then developed a search engine friendly Wordpress website that allowed for easy updates and modifications by company administrators.
Our Approach:
Innate Media Group began by learning about the ToughRoof flat roofing system and determined how it differed from the competition, as well as understanding the specific goals and objectives of the company. After determining the uniqueness of the offering, IMG then designed a powerful look and feel and clearly laid out the content of the website. Finally, IMG strategically developed a large list of targeted keywords to increase search engine rankings and the presence of the new website.
Result/Benefits:
Within a month of launching ToughRoof’s enhanced online brand, new leads began to be converted into business and customers were starting to benefit from the revolutionary technology. In the Greater Toronto Area, ToughRoof.com appears at the top of search engines for over 10 targeted keywords.
Duration:
The design, development, and Internet marketing of ToughRoof.com’s website took 2 months to achieve. IMG and ToughRoof.com have been doing business since 2009.
The ToughRoof flat roofing system was designed by the Sheridan family in Toronto, Ontario, Canada. Four generations of flat roofing in Canada has taught the family what works in flat roofing and what doesn’t. After seeing massive failures from all of the new flat roofing systems, the ToughRoof commercial flat roof system was born.
Industry:
Commercial Roofing
Introduction:
Innate Media Group was approached by ToughRoof to inject new life into their online brand by designing and developing an eye-catching and clear website that explained the revolutionary roofing system. Also, they required an aggressive Internet marketing campaign to ensure they were at the top of all the search engines for their desired keyword terms.
Problem:
ToughRoof.com had a successful business that was working with an outdated and stale-looking website. Their previous online presence didn’t project the true messaging and strong brand that had become associated to the ToughRoof system. What was most important was creating a distinguished look and feel that separated them from their competition.
Technology:
Front end: Adobe Photoshop, xHTML, CSS, Flash
Back end: PHP, MySQL, Wordpress
Solution:
Innate Media Group designed a strong online brand that was synonyms with ToughRoof’s superior service. The website design was clean and visually appealing and laid out all of the content in a user-friendly manner. IMG then developed a search engine friendly Wordpress website that allowed for easy updates and modifications by company administrators.
Our Approach:
Innate Media Group began by learning about the ToughRoof flat roofing system and determined how it differed from the competition, as well as understanding the specific goals and objectives of the company. After determining the uniqueness of the offering, IMG then designed a powerful look and feel and clearly laid out the content of the website. Finally, IMG strategically developed a large list of targeted keywords to increase search engine rankings and the presence of the new website.
Result/Benefits:
Within a month of launching ToughRoof’s enhanced online brand, new leads began to be converted into business and customers were starting to benefit from the revolutionary technology. In the Greater Toronto Area, ToughRoof.com appears at the top of search engines for over 10 targeted keywords.
Duration:
The design, development, and Internet marketing of ToughRoof.com’s website took 2 months to achieve. IMG and ToughRoof.com have been doing business since 2009.