Innate Media Group
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Featured Project
The Wine Ladies
About:
Regular National television personalities and hosts of their own weekly radio show about wine, food, and lifestyles, these ladies share their passion and live life to the fullest. Their motto “everything in life somehow comes back to the vine”, which keeps their audiences entertained and informed.
Industry:
Entertainment / Media / Wine
Project Introduction:
The Wine Ladies have been in the media spotlight since 2003 and have met with countless celebrities such as Wayne Gretzky, Boston Pizza chairmen & owner Jim Treliving, Mike Weir, and many more.
Problem:
The Wine Ladies have a lot of articles, blogs, photos, advertisement banners, and videos to post on their website and needed monthly maintenance that was extremely quick to get their new media online.
They had used many vendors for their website and were not organized on their specific roles or who had what information.
There was also the need to be consulted on how to make their website more appealing, profitable, and their next steps involved for expanding the website.
Technology:
Front end: Adobe Photoshop, Flash, and xHTML/DHTML with CSS
Back end: Java Script/AJAX, PHP, MySQL, Linux
Solution:
• Specific redesigns and bug fixes
• Update their website on a weekly to daily basis
• Added a products page to sell their products
• Added a videos page to sell videos
• Search Engine Optimization and Social Media
Our Approach:
Innate Media Group took control of collecting all of the relevant information to have a successful transfer of their website and to expand their website into selling more products.
IMG updated their website on a daily to weekly basis and it was extremely important that the content got posted within 24 hours or less to keep readers coming back for more.
Result/Benefits:
• wine radio
• wine tv
• wine blog
• wine tip
• wine review
Duration:
We’ve been working with The Wine Ladies since 2009.
Regular National television personalities and hosts of their own weekly radio show about wine, food, and lifestyles, these ladies share their passion and live life to the fullest. Their motto “everything in life somehow comes back to the vine”, which keeps their audiences entertained and informed.
Industry:
Entertainment / Media / Wine
Project Introduction:
The Wine Ladies have been in the media spotlight since 2003 and have met with countless celebrities such as Wayne Gretzky, Boston Pizza chairmen & owner Jim Treliving, Mike Weir, and many more.
Problem:
The Wine Ladies have a lot of articles, blogs, photos, advertisement banners, and videos to post on their website and needed monthly maintenance that was extremely quick to get their new media online.
They had used many vendors for their website and were not organized on their specific roles or who had what information.
There was also the need to be consulted on how to make their website more appealing, profitable, and their next steps involved for expanding the website.
Technology:
Front end: Adobe Photoshop, Flash, and xHTML/DHTML with CSS
Back end: Java Script/AJAX, PHP, MySQL, Linux
Solution:
• Specific redesigns and bug fixes
• Update their website on a weekly to daily basis
• Added a products page to sell their products
• Added a videos page to sell videos
• Search Engine Optimization and Social Media
Our Approach:
Innate Media Group took control of collecting all of the relevant information to have a successful transfer of their website and to expand their website into selling more products.
IMG updated their website on a daily to weekly basis and it was extremely important that the content got posted within 24 hours or less to keep readers coming back for more.
Result/Benefits:
• wine radio
• wine tv
• wine blog
• wine tip
• wine review
Duration:
We’ve been working with The Wine Ladies since 2009.