Innate Media Group
Call Today for a Free Consultation!
1-800-594-8896
Visit Us @ 66 George Street, 2nd floor Toronto, Ontario M5A 4K8
Client List
Like what you see?
Featured Project
Wellpath Clinic
About:
Based in downtown Toronto, Wellpath Clinic’s certified Naturopathic Doctors are qualified to manage conditions from the common cold to cancer. Many of Wellpath Clinic’s patients use Wellpath Clinic for Primary Care or to complement their existing team.
Industry:
Natural Wellness Services
Project Introduction:
Innate Media Group was originally asked to help increase the search engine rankings of Wellpath Clinic’s old website, as well as to incorporate it into a Wordpress CMS. After just a few months, with exceptional results, it became clear that Wellpath Clinic would greatly benefit from a full-service web and marketing company to take care of all the necessary modifications needed for their brand.
Problem:
Wellpath Clinic had an out-of-date website that did not yield enough online business leads. Furthermore, they required branded brochures, pamphlets, trade-show booths, and various other marketing materials to begin engaging with their customers more effectively. Finally, Wellpath Clinic felt they required consulting help on many of its marketing initiatives, and they needed an outside influence to help look at their business from a different perspective.
Technology:
Front end: Adobe Photoshop & Illustrator, xHTML, CSS, Java
Back end: Wordpress CMS, PHP, MySQL
Solution:
IMG worked closely with the team at Wellpath Clinic to understand what was most important to them moving forward. IMG proceeded to re-design and develop a whole new search engine friendly website that was visually appealing with more relevant content. Once the new website was developed, IMG then proceeded to launch a search engine optimization campaign for over 15 unique keyword phrases to help get Wellpath Clinic ranking on Google, Bing, and Yahoo!. Furthermore, IMG designed and produced a variety of off-line materials, including brochures and trade-show booths/tents.
Our Approach:
It was very important for IMG to carefully ensure all branding was consistent on both the online and offline materials. We worked closely with Wellpath Clinic’s existing marketing collaterals and re-purposed them to project a clearer message. IMG positioned itself to become Wellpath Clinic’s strategic marketing partner by launching its new glossier look towards a targeted group of people.
Result/Benefits:
Wellpath Clinic’s new website launch presented its users with a more eye-popping, professional look that streamlined their core service offerings in a clear, concise way. Within only a few months, they had begun increasing their marketing efforts at trade-shows and throughout online communities using search engine optimization. Today, Wellpath Clinic has become a leader in naturopathic medicine for those in southern Ontario and appears on page one of the search engines for their desired keyword terms.
Duration:
Innate Media Group and Wellpath Clinic have had an ongoing relationship since 2009.
Based in downtown Toronto, Wellpath Clinic’s certified Naturopathic Doctors are qualified to manage conditions from the common cold to cancer. Many of Wellpath Clinic’s patients use Wellpath Clinic for Primary Care or to complement their existing team.
Industry:
Natural Wellness Services
Project Introduction:
Innate Media Group was originally asked to help increase the search engine rankings of Wellpath Clinic’s old website, as well as to incorporate it into a Wordpress CMS. After just a few months, with exceptional results, it became clear that Wellpath Clinic would greatly benefit from a full-service web and marketing company to take care of all the necessary modifications needed for their brand.
Problem:
Wellpath Clinic had an out-of-date website that did not yield enough online business leads. Furthermore, they required branded brochures, pamphlets, trade-show booths, and various other marketing materials to begin engaging with their customers more effectively. Finally, Wellpath Clinic felt they required consulting help on many of its marketing initiatives, and they needed an outside influence to help look at their business from a different perspective.
Technology:
Front end: Adobe Photoshop & Illustrator, xHTML, CSS, Java
Back end: Wordpress CMS, PHP, MySQL
Solution:
IMG worked closely with the team at Wellpath Clinic to understand what was most important to them moving forward. IMG proceeded to re-design and develop a whole new search engine friendly website that was visually appealing with more relevant content. Once the new website was developed, IMG then proceeded to launch a search engine optimization campaign for over 15 unique keyword phrases to help get Wellpath Clinic ranking on Google, Bing, and Yahoo!. Furthermore, IMG designed and produced a variety of off-line materials, including brochures and trade-show booths/tents.
Our Approach:
It was very important for IMG to carefully ensure all branding was consistent on both the online and offline materials. We worked closely with Wellpath Clinic’s existing marketing collaterals and re-purposed them to project a clearer message. IMG positioned itself to become Wellpath Clinic’s strategic marketing partner by launching its new glossier look towards a targeted group of people.
Result/Benefits:
Wellpath Clinic’s new website launch presented its users with a more eye-popping, professional look that streamlined their core service offerings in a clear, concise way. Within only a few months, they had begun increasing their marketing efforts at trade-shows and throughout online communities using search engine optimization. Today, Wellpath Clinic has become a leader in naturopathic medicine for those in southern Ontario and appears on page one of the search engines for their desired keyword terms.
Duration:
Innate Media Group and Wellpath Clinic have had an ongoing relationship since 2009.